It's one of the questions we get asked most.

And it's a very fair question.

So why should your station carry a syndicated radio show?

There are many reasons why, and in this blog post I thought we’d take a look the Top 3.

Reason 1. Cost-Effective Network-Quality Programming

Syndicated radio shows are a great way to secure top broadcasting talent at a reasonable cost, but it's equally important to consider how these types of shows can also help your station maximise revenue.

In this blog post, we'll highlight the 3 main ways that a syndicated radio show can help bring a positive yield to your station.

So, in radio terms, what's the difference between 'networking' and 'syndication'?

While it may appear that these two terms are fundamentally the same, they are in fact quite different with some key distinctions.

A 'Network Programme' is where a station shares it's own content between sites.

This usually happens when stations are owned by the same parent company and operate under a single brand. In the UK, Capital FM is a good example of a brand that is networked across a number of areas.